What is hyper local marketing or precise location based marketing?

To convert online to offline is a big challenge for brands. Especially for the ones that want to drive consumers to the store. To solve this some ad tech providers as YOOSE have developed a fantastic technology allowing to show banners to a specific audience and in specific geographical zones.

Imagine you want to sell bike accessories and have visitors going to your bike shop. With hyper local marketing you can show a banner about your bike accessories to people we know are bikers thanks to the integration of 3rd party data bases and decide to show the banner only if they at 500 meters radius for example of our bike shop.

From there when the consumer clicks on the banner he will see a map appearing showing him the shortest road and time to arrive to the shop.

Once arriving in the defined zone he will get a second ad exposure that will allow providing the owner of the shops with the number of people who saw the ads and went in the direction of the shop. This is called the measurement of the footfall.

Today playing with filters, this technology allows to get a precision of 20 meters. This technology is completely GDPR as it tracks the Mobile ID.

Now, I have to disclose that I'm a local partner of YOOSE :-) It's an exciting mobile technology offering a huge return on investment to brands. Feel free to contact me for further information.

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