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How to find a game publisher?

  How to find a game publisher? In the gaming industry, finding the right game publisher can be a the steppingstone towards achieving success. While creating a compelling and innovative game is undoubtedly crucial, partnering with the right publisher is equally important. A game publisher can provide the necessary resources, expertise, and support needed to launch your game to heights. In this article, based on my experience negociating more than 15 publishing deals we will discuss some valuable tips on how to effectively find a game publisher that aligns with your game’s vision and aspirations. Have a  playable demo . Some experimented succeed to find publisher without it but for most of the people it’s needed. Ideally it should be a  vertical slice  of the game. If you can’t reach this stage you can combine a playable demo with some images on how you see the definitive version looking like. It should be easy to onboard your demo through a link you send by email. Do...
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12 tips for Growth Hackers of apps - The importance of tracking

What is Growth Hacking? It’s no easy to copy a growth strategy. For each project, for each app, there is a different strategy and it’s an art to find the right one. That’s why the growth hacker is born. The Growth Hacker is at the intersections between the latest technologies, analytics of data and marketing. It’s a combination of Network effect and viral marketing. The Growth Hacker can make your app win positions and downloads without having to pay huge quantities of paid advertisings. Here are 12 tips for Growth Hackers: 1.    It sounds stupid but like any marketer, you should know what your customers want, what language he speaks and where he is. Write it down and post it on your wall. 2.    You should be able to make use of the latest social media tools. You should know about Twitter, facebook, Instagram, TikTok, Linkedin ads, etc.), iconography, Rich snippets and Blogs. You should know how to use them and how to measure your result...
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How to market a mobile game? Self-publishing vs publishers

You have 2 main options. You can go for self publishing or go through publishers . OPTION 1: Self-publishing To go for own publishing you need to have cash. If you don’t have you could try to find some external investors and pitch your game. Here are some possible investors: -           London Venture Partner -           super.com -           Level up -           Triple Dragon They will be able to invest or lend you money in exchange for a percentage of your game revenues or your company. They receive many demands. So, be sure to show them a unique game concept with unique selling points together with a nice prototype. Ideally, a vertical slice . Some of them may, also want KPI ’s before investing, especially for a mobile game where they may request the soft launch results. How do you publish ...
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