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12 tips for Growth Hackers of apps - The importance of tracking

What is Growth Hacking? It’s no easy to copy a growth strategy. For each project, for each app, there is a different strategy and it’s an art to find the right one. That’s why the growth hacker is born. The Growth Hacker is at the intersections between the latest technologies, analytics of data and marketing. It’s a combination of Network effect and viral marketing. The Growth Hacker can make your app win positions and downloads without having to pay huge quantities of paid advertisings. Here are 12 tips for Growth Hackers: 1.    It sounds stupid but like any marketer, you should know what your customers want, what language he speaks and where he is. Write it down and post it on your wall. 2.    You should be able to make use of the latest social media tools. You should know about Twitter, facebook, Instagram, TikTok, Linkedin ads, etc.), iconography, Rich snippets and Blogs. You should know how to use them and how to measure your result...
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What are the most important KPI’s for a mobile game?

        When marketing a game you need analytics to optimize it. There are tons of great tools as DeltaDna , Game Analytics , Unity Analytics , etc.   You will fast be lost with the number of key performance indicators (KPI’s). The most important is to divide them into 3 parts and just select the few important ones. Here are the 3 important parts of the conversion funnel: ENGAGEMENT RETENTION MONETIZATION   For the engagement you should see your : CPI (Cost per install) % of people finishing your tutorial   For the retention you should check: D1 (Day 1 retention). The number of unique players who came back to your app on the next day of installing the app. D7 (Day 7 retention). The number of unique players who came back to your app seven days of installing the app. You can also go more into detail with the D3, D15, D30, etc. Ideally you should have a D1 of at least 35% and a D7 above 17%. Now those target figures may ...
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Boosting E-Learning with Serious Gaming 🎮✨: A Transformative Tool for Modern Education

 As e-learning grows, institutions and companies alike are seeking new methods to improve engagement and information retention among learners. One of the most innovative approaches to emerge in recent years is serious gaming. By blending educational objectives with interactive gameplay, serious games provide learners with an immersive experience that goes beyond passive consumption and enables hands-on, engaging education. 1. Enhanced Engagement and Motivation Traditional e-learning methods, like lectures and quizzes, can sometimes fall short in keeping learners fully engaged. Serious games, however, are inherently interactive and designed to motivate through challenges, storytelling, and rewards. Learners become active participants rather than passive listeners, which increases their motivation to progress and complete tasks. This shift from "required learning" to "desirable learning" can have a dramatic impact on long-term engagement and retention rates. 2. Improv...
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