How to monetize a mobile game?

They are different business models:

 

-          Premium is he most traditional model, premium games are apps that are sold at a specific price. The developer takes usually 70% of the sales and the store take the other 30%. Usually a Premium apps doen't get as many downloads as a freemium app and does less revenue.

-          Freemium is the most common business model for mobile game and the one which statistically give you the most downloads and revenue. The game is free and has in-app purchases.

-          In-app purchases. This is the most important business model for mobile games in term of volume. It means that your app is free but you can buy virtual goods inside the app. For example in car games, you can buy petrol. In many games, you will have to buy an economy including an hard and a soft currency. The hard currency is the one you buy with real money. You will need to make a plan with the sinks of money and the sources of money.

-          Subscription is when you pay a regular fee to have access to the game. A bit as in Apple arcade.

-          Ad supported. Like a website you can keep space to put banners, interstitial and widgets of partners. To do so you can use adnetworks as Using ad networks as Tapjoy, AdColony, Unity ads, mopub, etc.

-          Offer wall. Some players don’t want to spend money. In state, they can watch video or sign up in some other game and win some currencies to do so. The advertiser will pay the game developer.

-          Rewarded video. It’s a video strategically placed inside the game. If the player watch it it will allow the player to win in-game currency or to restart a battle, keep playing in a level, etc.

Data collection. If with your app you collect valuable information about users, their desire, their search you can monetize it. Your app could later be sold to a company interested in this information or in your customers

 

 

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