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Mobile commerce is booming! Why are some companies succeeding while others aren't? 7 tips for a successful mobile commerce strategy



Amazon has doubled its mobile sales to $8bn in 2013. Walmart estimated that 40% of all visits to their internet shopping site was from a mobile device. According to IBM, Mobile sales increased by 46% in Q4 2013. Mobile commerce is booming. What are the reasons for some businesses cracking the secret to m-commerce success?     

Let’s start with Groupon, the deal of the day website, present in 150 markets which has approximately 50% of its sales coming from mobile. What makes the difference with other mobile commerce apps?

The user experience. The navigation of the app is easy and straightforward. The
payment gateway is safe and there is an added value for users to buy through the app as offers are time-sensitive and payment may be required from their current location.

Mobile commerce is booming. Lears the best tips from successful m-commerce apps.
Let's see the example of ASOS, the UK’s largest online-only fashion and beauty store. You can see below how their have completely re-thought their design to make the user experience smoother and more comfortable after the first iteration. It’s currently one of the best rated m-commerce apps available., 

 Now, let's look at an example of a less-successful mobile commerce app like the original one released by Macy’s: in the old app, buyers were confused as to where to click to buy. Macy’s decided to completely redesign the user experience and user interface of their app. The image below illustrates the before/after, and the amazing job they have done in addressing user concerns.

What can we learn from successful in mobile commerce strategies? Here are our 7 tips:

1.   Keep it Simple. Make navigation as simple as possible focusing on user experience. This includes intuitive search and browsing as well as easy check out process.

2.  Go Native. Developing a native app increases responsiveness and speed of the appdelivering the best user experience for the user. Besides the native app, the mobile web site is core for reach and to cover all platforms.

3.   Increase the Security. Use trusted platform and remind the customer at which stage they are in the payment process.

4.  Improve your marketing interactions. Your m-commerce strategy must be an integral part of your marketing strategy and not merely an extension of it. Think mobile advertising, geo targeting, location-based services, coupons,  mobile valued added features, use case based designmobile email marketing.

5.   Partner with experienced mobile developers and consultants. They will have past experience of success to build on. Using their experience, you will save time,avoid failure, gain quality and have a faster Return on Investment.

6.   Encourage social interaction with links like sharing options on social networks.

7.   Use Analytics to track your Key Performance Indicators and manage efficiently your m-commerce project.
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Location: San Francisco, California, EE. UU.

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