4 free tools to market an app

4 free tools to market an app

You should use social networks. Why? It’s statistically proved that people thrust more a friend or acquaintance recommendation than any other advertising coming directly from a company or add agency. You should make people speaking about you online and with their friends. According to my experience, here are the four main tools. You could also add linkedin if your app is a business tool for example.

1.   Facebook. You should build a company page and an app page.

Use your company page to build a community of fans. Only when you have more than 1500 true fans, you can start to organize competitions and sell your app. Don’t forget to use facebooks insight to see the virality of your posts.

One of the best tools to build a facebook competition is easypromo. 

According to some studies the best moment to publish posts is between 03:00 and 05:00 pm. This can change from one region to another. Check the one of your target audience.

2.   Twitter. You should publish content and try to re-direct traffic to your app download link or facebook or blog. A useful tool, to manager your account is hootsuite. You can use it to plan the time to send your messages, the re-tweets that you have and the mentions for example.  Also don’t forget to track your link to see how many followers or visitors clicked you link. You can use google shortener or bitly. There is not really a best time to publish tweets. You should try to publish them on a regularly basis as people will read them each time they have a free time (In public transports, bathroom, waiting room,…)

3.   Instagram and Pinterest. Use them to create followers and publish relevant pictures and content. You can also use them to promote infography. An infography is a simple graph to explain something difficult. It can be very viral. A free online tool to build you own infography is Piktochart. 

4.   Youtube

You should open an account for your app and make an explicative and a funny viral video for example. If you make one keep in mind that people will forward it only for three reasons:

Something useful

Something curious

Something controversial

Some examples of viral videos:

Babys dancing for Evian

A girl burningher hairs. Many funny copies were made of this video.

TNT, push buttonto add drama

Beside social media, you should use other strategies as word of mouth, guerilla marketing and online paid marketing with banners and widgets. Later on I will go on these topics in my blog.

Here are the next topics I plan to share in this blog.

- How to monetize my app?

- What should I prepare before looking for funds?

- On which platforms to develop my app?

- How to internationalize my app?