Skip to main content

4 free tools to market an app


What are the tools I can use to sell my mobile application.
4 free tools to market an app

You should use social networks. Why? It’s statistically proved that people thrust more a friend or acquaintance recommendation than any other advertising coming directly from a company or add agency. You should make people speaking about you online and with their friends. According to my experience, here are the four main tools. You could also add linkedin if your app is a business tool for example.

1.   Facebook. You should build a company page and an app page.
Use your company page to build a community of fans. Only when you have more than 1500 true fans, you can start to organize competitions and sell your app. Don’t forget to use facebooks insight to see the virality of your posts.
One of the best tools to build a facebook competition is easypromo. 
According to some studies the best moment to publish posts is between 03:00 and 05:00 pm. This can change from one region to another. Check the one of your target audience.

2.   Twitter. You should publish content and try to re-direct traffic to your app download link or facebook or blog. A useful tool, to manager your account is hootsuite. You can use it to plan the time to send your messages, the re-tweets that you have and the mentions for example.  Also don’t forget to track your link to see how many followers or visitors clicked you link. You can use google shortener or bitly. There is not really a best time to publish tweets. You should try to publish them on a regularly basis as people will read them each time they have a free time (In public transports, bathroom, waiting room,…)

3.   Instagram and Pinterest. Use them to create followers and publish relevant pictures and content. You can also use them to promote infography. An infography is a simple graph to explain something difficult. It can be very viral. A free online tool to build you own infography is Piktochart. 

4.   Youtube
You should open an account for your app and make an explicative and a funny viral video for example. If you make one keep in mind that people will forward it only for three reasons:
Something useful
Something curious
Something controversial

Some examples of viral videos:
Babys dancing for Evian
A girl burningher hairs. Many funny copies were made of this video.
TNT, push buttonto add drama


Beside social media, you should use other strategies as word of mouth, guerilla marketing and online paid marketing with banners and widgets. Later on I will go on these topics in my blog.
Here are the next topics I plan to share in this blog.

- How to monetize my app?
- What should I prepare before looking for funds?
- On which platforms to develop my app?
- How to internationalize my app?

Labels:

Comments

Post a Comment

Popular posts from this blog

5 MUST READ BOOK FOR EVERY STARTUP FOUNDER

 Here are my favorite books: 1. TRACTION written by Gariel Weinberg and Justin Mares How any startup can achieve explosive customer growth. This book is full of useful and practical advices with nice examples of the different traction channels. 2. HACKING GROWTH written by Sean Ellis and Morgan Brown This book explains how todays'fastet-growing companies drive breakout success. Sean is the guy who almost invented the Growth hacking methodology. If you want to do growth hacking you definitively need to read this book. It includes detailed information about the growth hacking methodology with useful tools and examples. 3. ELON MUSK written by Ashlee Vance This book tells the history of this famous man with his qualities and defaults. Really inspiring. It will give your motivation to overcome entrepreneur's challenges. 4. THE 4-HOUR WORK WEEK written by Thimothy Ferriss This book provides you with many tools about how to focus on the most important things in your work and to auto...
Post a Comment
Read more

12 tips for Growth Hackers of apps - The importance of tracking

What is Growth Hacking? It’s no easy to copy a growth strategy. For each project, for each app, there is a different strategy and it’s an art to find the right one. That’s why the growth hacker is born. The Growth Hacker is at the intersections between the latest technologies, analytics of data and marketing. It’s a combination of Network effect and viral marketing. The Growth Hacker can make your app win positions and downloads without having to pay huge quantities of paid advertisings. Here are 12 tips for Growth Hackers: 1.    It sounds stupid but like any marketer, you should know what your customers want, what language he speaks and where he is. Write it down and post it on your wall. 2.    You should be able to make use of the latest social media tools. You should know about Twitter, facebook, Instagram, TikTok, Linkedin ads, etc.), iconography, Rich snippets and Blogs. You should know how to use them and how to measure your result...
8 comments
Read more

How to monetize my app?

How to monetize my app? Affiliate sales.   You can sell products and services on your app provided by other companies. You can find offers of products through pages like Zanox, CJ, Linkshare,… Mobile commerce. You can do like e-commerce but for a mobile application. However, it’s not easy. Check this article to see how to do it successfully. In-app purchases.   This is the most important business model for apps in term of volume. It means that your app is free but you can buy virtual goods inside the app. For example in car game, you can buy petrol. Ad supported.   Like a website you can keep space to put banners and widgets of partners. Now you can also run some video inside your app and get a price per video watched inside your app. Data collection . If with your app you collect valuable information about users, their desire, their search you can monetize it. Your app could later be sold to a company inter...
2 comments
Read more